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  • Naming Rights Partners Announced for “Simple Truth Thanksgiving Classic Presented by 4PT” Featuring Arkansas vs. Illinois on Thanksgiving Day

    DALLAS – Kroger’s Simple Truth brand and sports media company 4PT will team up to title the Thanksgiving Day showdown between Arkansas and Illinois in Kansas City. The Simple Truth Thanksgiving Classic presented by 4PT [...]

  • No. 8 Baylor Outduels No. 16 Arkansas in the 4PT Dallas Duel

    DALLAS – In a thrilling clash at the American Airlines Center, No. 8 Baylor held off a determined comeback by No. 16 Arkansas, claiming a 72-67 victory in the 4PT Dallas Duel. This showdown between [...]

  • Rising sports media brand, 4 Playing Time, named title partner of the “4PT Dallas Duel” featuring Baylor vs. Arkansas on Nov. 9

    DALLAS – Sports media brand 4PT will title the Top 25 match-up between Baylor and Arkansas in Dallas on the first Saturday of the new season, Nov. 9, 2024. The 4PT Dallas Duel features No. [...]

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